Book:
Emotion-Driven Innovation
Published by Springer in 2024, this book explores how understanding and leveraging positive emotions can drive product innovation and market differentiation. Grounded in doctoral research and real-world practice, it offers frameworks for applying emotional insight to strategic design and business decision-making.
My research explores how emotional value can be systematically understood and applied to product design and strategy.
This work has helped me identify what makes a product meaningful beyond utility—whether through emotion, aesthetics, innovation, or function. Here are selected publications, including my book Emotion-Driven Innovation and scientific articles that connect academic insight with practical impact.
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1
Emotional design: the development of a process to envision emotion-centric new product ideas
This paper presents the Emotion-Driven Innovation (E-DI) process for enhancing emotional aspects in products. Using Platts' methodology, we describe its development and three workshop phases. Testing with design students confirmed E-DI's effectiveness in identifying emotions, setting emotional targets, and brainstorming emotion-focused ideas.
2
A Language for Dealing with Emotions in Product Innovation: A Proposal
This paper introduces a framework for articulating emotions in product innovation, consisting of human-product interactions, positive emotion types, and emotional-jobs-to-be-done. Feedback from an international designer survey refined the framework to three interaction categories, 19 positive emotions, and 19 emotional jobs.
3
Emotion focused product idea generation: a methodology
When designing for experience, products are not just physical items but also sources of enjoyable moments and memorable events. Targeting positive emotions can enhance design innovation and boost sales. Recognizing this, the paper introduces "Emotion-Driven Innovation," a method to create emotion-focused products, highlighting the challenges and solutions of integrating emotional insights into innovation.
4
Emotion-Driven Innovation: critical review and a proposal
This paper offers a review of tools designed for creating products with strong emotional value. The innovation process can be split into two: the front end of innovation (FEI) for idea generation, and the back end of innovation (BEI) for product development. We present a model for an emotion-driven FEI (e-FEI) consisting of three stages: Knowledge Acquisition, Goal Definition, and Idea Generation. Additionally, we propose four categories of Human-Product Interactions: symbolic, behavioral, aesthetic, and social. After analyzing emotion-focused design literature using the e-FEI model, we found a lack of tools with defined emotions, tools focusing on emotional intentions, and tools encouraging emotion-rich ideas. We suggest a new methodology based on our three-stage e-FEI model and interaction categories.