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Key Projects

Below, I am presenting a showcase project for each of the three project types I have expertly led.

01

Design Operations

Sector, Food Packaging

02

Design Strategy

Sectors Energy and Mobility

03

Business Design

Sector Automatic Identification and Data Capture (AIDC)

Image by Joshua Reddekopp

01

Design Operations 

CHALLENGE:

The design operating model of functional products, including HMI and SaaS products. The operating model included the Design System.

RESULTS

  1. Alignment of look and feel with the company's brand values, across all functional products,

  2. Implementation of design standards,

  3. The reduction of technical depth due to inconsistency in design approaches.

DURATION

2 Years. Project on going.

MY ROLE:

Project leader & Strategist

PARTNER WITH:

  • Lead user experience researchers Italy

  • Lead user experience researchers Sweden

KEY COMPETENCES:

• Strategic design • Design thinking • Design Research • User Interface (UI) • User Experience (UX) • User research • Leadership 

• Stakeholder Communication

METHOD:

Design thinking + Agile

Image by Jonas

02

Design Strategy

CHALLENGE:

Assist the business unit in identifying promising ideas for market introduction.

RESULTS

  1. A method designed to exponentially accelerate the identification of promising ideas for new products or services. This includes the initial testing of the method, the selection of ideas for testing, and

  2. The development of a B2C web application, crafted from one of the identified ideas, specifically designed for the UK consumer market.

DURATION

 3 Months. 

MY ROLE:

Project leader & Strategist

PARTNER WITH:

  • BU vice president

  • Lead of experience design

KEY COMPETENCES:

• Innovation and Ideation • Strategic design • Design thinking • Stakeholder Communication

• Digital Application Design • 

METHOD:

Design thinking + Waterfall

Stripe and Spheres

03

Business Design

CHALLENGE:

Co-design a strategic roadmap to support the transition of the company from hardware vendor to software provider.

RESULTS

  1. A five-year roadmap is proposed, focusing on three key areas:

  • The digital capabilities to enhance the offerings in the market

  • The internal operations for the sustainable transformation,

  • The actions that will maintain and increase customer engagement.

DURATION

 10 Months. 

MY ROLE:

Project leader & Strategist

PARTNER WITH:

  • Business unit general manager,

  • Solutions product marketing strategy

  • Chief of Strategy

KEY COMPETENCES:

• Strategic design • Design thinking • Design Research  • Future design  • Change Management  

• Stakeholder Communication

METHOD:

Design thinking + Agile

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